Excellence in education through exceptional school board governance


Rate: $210/hour (includes travel, accommodations and meals)

Counsel and advice

Acting Communications Director Heather Massel  provides strategic counsel to senior administrators dealing with emergent issues and delicate personnel matters. As these situations often have legal implications, she works closely with the ASBA lawyers to provide comprehensive plans to respond to complex situations.


Heather is available to present these workshops to administrators and school trustees. Contact her at 1.780.482.7311 to arrange a workshop that meets your local needs.

Communications planning: Basic

Learn a simple elegant communications planning model you can apply to local issues.

Communications planning: Advanced and issue specific

Learn a simple elegant communications planning model and during a facilitated discussion develop a plan to respond to an issue your jurisdiction is facing.

Effective school newsletters: Strategies

Research shows the school newsletter is more effective than stories in the newspaper and advertising for communicating your school’s story. Are you capitalizing on this effective tool? Learn tips and strategies to enhance your school newsletter.

Employees as ambassadors: The power of people

Learn to apply the family first principle – and give your staff the tools they need to be ambassadors for your jurisdiction.

Media relations: Basic/Advanced

Learn how to work effectively with local media. This hands-on workshop includes a mock interview with feedback. Suzanne can tailor this workshop for different audiences: principals/central office administration/trustees.

School trustees as communicators and advocates

Explore the power and potential of the role of the school trustee as communicator and advocate. Set a school board goal and develop a plan of action to support it.